[Podcast Short] How to Win: "But the Other Agent is Cheaper" Fee Objection!

Handling the common objection, "But the other agent is cheaper," can be tricky, but this article arms you with a powerful script to overcome it. By explaining that agents charge based on their perceived value, you can show clients that lower fees often mean lower service levels. Cheaper agents know they can't compete on quality, which is why they undercut on price. With this script, you'll turn the conversation around and demonstrate that your fee reflects your superior service. Master this negotiation tactic and confidently win over property owners who may be tempted by lower-cost competitors.