[Podcast Short] The Consequences of Discounting: Why It's a Race to the Bottom

Discounting fees might seem like a quick fix to stay competitive, but it's a race to the bottom that can severely damage your rent roll (and still not grow it!).

This video and article highlights the five major consequences of discounting, from attracting low-quality clients and repelling top talent to reducing the value of your rent roll and making your business simply unsustainable to operate properly.

Competing on fee alone erodes long-term profitability and growth.

Learn why maintaining strong fees, focusing on service quality, and avoiding the discount trap will safeguard your rent roll and ensure long-term success.

Read on to discover how to protect your rent roll asset value.​