[Podcast Short] The Cup of Coffee Script: A Powerful Way to Overcome Fee Objections

Overcoming fee objections is a challenge every property manager faces. The "Cup of Coffee" script, taught for nearly 20 years, is a proven way to handle the common objection, “But the other agent is cheaper.” By breaking down the 1% fee difference into something as simple as the cost of a cup of coffee, you can show clients how small the gap really is. When combined with unique points of difference—like superior marketing tools and handbooks—this script helps clients see the true value of your service, making fee concerns seem trivial in comparison.