[Podcast Short] The TOP Five Reasons Why Agencies Discount (And Why You Shouldn’t)

Many agencies fall into the trap of discounting fees (see the TOP FIVE reasons why below), seduced into thinking it will encourage more rent roll growth when it only causes damage to the rent roll (and no real growth).

This video and article outline the five key reasons WHY agencies discount, including the belief that all owners want cheap fees, pressure from competitors, and the misconception that lower fees lead to faster growth.

Discounting is seen as an easy, short-term fix that erodes profitability and devalues service quality.​